As part of our active membership of the Institute of Promotional Marketing (IPM) we are very proud to have been asked to work with them to produce their best practice guidelines for the use of digital in promotional marketing campaigns.
The Institute of Promotional Marketing is the trade body which represents the interests of promoters, agencies and service partners engaged in promotional marketing.
They have some 300 members, drawn from brand owners, marketing agencies and service partners, and their mission is to protect, promote and progress effective promotional marketing across all media channels.
The guidelines, which are now available in the Best Practice area of the IPM website or can be downloaded directly here, are intended to help marketers better understand the technicalities of online and mobile marketing.
They have been developed in response to increasing demands from IPM members and non-members alike for help with online and mobile promotions.
They are not meant to replace legal advice or copy clearance: instead, the idea is that they will help clients and agencies ask the experts the right questions, and better understand the answers they get.