Digital Media Specialists

The end client is one of the world’s three largest software companies, headquartered in the North Western United States.

Requirement

To maintain and support the end client’s 17 European business to business marketing websites in 8 languages.

Key functional elements included:

• Working with the agency and end client to plan major site updates
• Carrying out bi-monthly content updates across all the market sites
• Providing ad-hoc support of all country sites working jointly with both the agency as well as the end client’s local sales and marketing offices
• Providing feedback and technical suggestions to improve and grow the site’s content management system

Technical Solution

We supplied a dedicated team of developers and content editors to maintain the sites as the existing content management system requires a significant amount of HTML knowledge to be able to use it apart from making simple copy and image updates.

Our internal team was trained directly by the end client’s site development team at the outset of the project and continues to be supported by them.

Project Mechanics

This is an ongoing project. Some key stages of the project include:

• Detailed bi-monthly planning sessions with the agency ahead of each major content update
• In-depth review sessions with the agency and with input from the end client post each update to review processes and procedures and to constantly look to improve them
• Direct contact with the end client’s local markets when they require content updates and changes to the site outside the planned site updates
• Ongoing work with the agency and end-client to work on improving both the site and content management system

Conclusion

We work closely with agency and end client in a very open manner which helps ensure the project runs smoothly despite its scale.

By introducing us to the end client as a trusted technical partner the agency were able to undertake the maintenance of the sites for one of their key clients without compromising their standard developer rates.

The agency and end client also benefit greatly from having a full trained team available as needed without the need to retain dedicated in-house resource.

The project has been extremely successful and the scale of our involvement continues to grow.