The end client is a global industry leader announcing a major merger transaction.
Requirement
To develop a short lived transaction site announcing the terms of the deal in compliance with FTSE disclosure requirements.
Key functional elements included:
- A dynamic terms and conditions page requiring users visiting the site to acknowledge that they understood and agreed to the conditions of receiving the information within the site
- A microsite containing terms of the deal
- Meeting a very specific launch deadline for both date and time
Technical Solution
The majority of the report was developed in HTML to ensure a high level of accessibility and ease of access for all users.
The terms and conditions acknowledgement was created using JavaScript to ensure ease of use and maximum browser compatibility.
Project Mechanics
The project was planned and executed in a very short period of time in light of the nature of such transactions:
- The site structure and landing page were created with partially approved content and using placeholders for details of the parties involved
- A secure beta version of the site was placed onto a staging server to allow it to be reviewed by the end client’s deal team for compliance and accuracy
- Amends to copy to create the final version were supplied by the agency and the site moved to the final server but not made live
- At go live the details of the end client were uploaded to the live server and the site was made publicly available
- After the transaction was completed the site was taken down and removed from the live server
Conclusion
Transaction sites have an urgency associated with them unlike any other website development. For this project the entire project ran for less than 96 hours from initial brief to the site going live.
Our experience with projects of this nature ensured that we were able to meet the end client’s quick deadline without problem whilst ensuring that the transactional data was both secure pre-announcement and accurately delivered when the site went live.
